This project is a brand design for an Italian start-up in the field of extra virgin olive oil production.
In order to develop the brand idea I concentrated on the fact that this olive oil is produced in a very specific and unique context: in the area of Gargano (Vieste) in the southern region of Puglia where the olives trees receive the beneficial influence of the see breeze and the vicinity of Foresta Umbra (Gargano National Park, a park situated in the south of Italy with trees typical from the north of the country).
The kind of trees used are exclusive to this small regional area.
Lavuliv, the Viestano word for olive, is an extra virgin olive oil with a unique taste influenced by the sea and the forest. This is why in the graphic guidelines is to be found the colour blue of the sea, the green of the forest and the yellow
of the olive oil.